Author:
Kenneth A Vercammen
Sponsor(s):
Solo, Small Firm and
General Practice Division
Publisher(s):
ABA Book
Publishing
ISBN:
978-1-62722-484-0
Product Code:
5150468 2014, 156 Pages, 7 x 10
Marketing is essential to the growth of
any enterprise. There are many low-cost and no-cost opportunities that exist.
This book explores today’s marketing landscape and outlines its many facets for
you in concise and easy to understand terms.
Additional
Information
•Table of Contents:
TOC Smart Marketing
•About the Author: Kenneth Vercammen
•About the Author: Kenneth Vercammen
•Preface:
Intro-Smart Marketing
•List Price:
$59.95
•ABA Price:
$45.95
Because you are a
member, you are able to save on this order!
Item Details:
Any business owner
will tell you that marketing is vital to the success and growth of a venture,
and a law practice is no exception! This book thoroughly explores today’s
marketing landscape and outlines its many facets for you in concise and easy to
understand terms. This book will cover: Any business owner will tell you that
marketing is vital to the success and growth of a venture, and a law practice
is no exception! This book thoroughly explores today’s marketing landscape and
outlines its many facets for you in concise and easy to understand terms. This
book will cover: *Creating a blog for free *How to leverage a wide array of
social networking sites (like Facebook, Martindale Hubble, Yelp, etc.) *Best
practices for marketing within the law office *Low-cost and no-cost marketing
activities *Tips to increase your efficiency and reach *And more! Included with
this book is a helpful CD-ROM with digital copies of all the exhibits used in
the book and the various websites that are referenced. Learn how to make the
most the marketing opportunities that exist with Smart Marketing for the Small
Firm Lawyer.
Praise for Smart Marketing for the Small
Firm Lawyer:
"Vercammen's
new marketing book belongs in the tool box and library of every lawyer
regardless of firm size. Ken not only tells the lawyer WHAT to do, he shows the
lawyer HOW to do it."
Jay Foonberg-Author
of How to Start and Build a Law Practice, 5th Ed