New ABA Book: “Smart Marketing For the Small Firm
Lawyer” from the American Bar Association.
Author:
Kenneth A Vercammen
Sponsor(s):
Solo, Small Firm and General Practice
Division
Publisher(s): ABA Book Publishing
Marketing is essential to the growth of any
enterprise. There are many low-cost and no-cost opportunities that exist. This
book explores today’s marketing landscape and outlines its many facets for you
in concise and easy to understand terms.
Additional Information
•Table of Contents: TOC Smart Marketing
•About the Author: Kenneth Vercammen
•Preface:
Intro-Smart Marketing
•List Price: $59.95
•ABA Price: $45.95
ISBN: 978-1-62722-484-0
Product Code: 5150468
2014, 156 Pages, 7 x 10
Item Details:
Any business owner will
tell you that marketing is vital to the success and growth of a venture, and a
law practice is no exception! This book thoroughly explores today’s marketing
landscape and outlines its many facets for you in concise and easy to
understand terms. This book will cover: Any business owner will tell you that
marketing is vital to the success and growth of a venture, and a law practice
is no exception! This book thoroughly explores today’s marketing landscape and
outlines its many facets for you in concise and easy to understand terms. This
book will cover: *Creating a blog for free *How to leverage a wide array of
social networking sites (like Facebook, Martindale Hubble, Yelp, etc.) *Best
practices for marketing within the law office *Low-cost and no-cost marketing activities
*Tips to increase your efficiency and reach *And more! Included with this book
is a helpful CD-ROM with digital copies of all the exhibits used in the book
and the various websites that are referenced. Learn how to make the most the
marketing opportunities that exist with Smart Marketing for the Small Firm
Lawyer.
Praise for Smart Marketing for the Small Firm
Lawyer:
"Vercammen's new
marketing book belongs in the tool box and library of every lawyer regardless
of firm size. Ken not only tells the lawyer WHAT to do, he shows the lawyer HOW
to do it."
-Jay
Foonberg-Author of How to Start and Build a Law Practice, 5th Ed
Service Hotline
800-285-2221
312-988-5000
